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What is Jojoba?

Jojoba is an amazing plant with an interesting history

Pure Natural Jojoba (PNJ) (pronounced ho-ho'ba), a natural by anyone's definition, is a botanical extract that is not chemically altered, not genetically modified and not animal tested. Each year we press jojoba seeds harvested from our jojoba plants to expel nature's only source of 98% pure liquid esters. Evergreen jojoba trees are native only to the Sonora Desert of Mexico, Arizona and California. They can grow up to 15 feet in height and have a very long lifespan of 100 to 200 years.

Pure Natural Jojoba is structurally and functionally much different than any other botanical product. Its unique array of pure monounsaturated liquid wax esters, consisting of long chains of fatty acids and alcohols is very unlike the large branched triglyceride molecules of all other seed oils. The extraordinary oxidative stability and non-occlusive moisture control of jojoba esters provides a highly safe and effective ingredient for skin and hair products.

A very similar array of wax esters found on the surface of plant leaves as well as our skin, hair and eyes imparts vital moisture control and protection.

Jojoba Hair Products
Leaf Tissue: The waxy cuticle is the basis of non-occlusive moisture control in most plants. Its array of epicuticular wax esters is very similar to jojoba wax esters.
Jojoba Skin Care
Skin Tissue: The stratum corneum is the basis of non-occlusive moisture control in people. Its array of epidermal wax esters is very similar to jojoba wax esters.

Jojoba History

Jojoba History in a Nutshell

Over millions of years wild jojoba trees have adapted to only one place in the world, the extremely hot and dry Sonora Desert of North America. In the 1700s, Father Junipero Sierra, who established the missions in California, wrote in his diary that Native Americans used the rich material they pressed from jojoba seeds for its 'mystical" treatment of cuts, scrapes, sunburn and dried out skin.

In 1934 University of Arizona chemists discovered that jojoba was the only natural source of liquid wax esters, other than the sperm whale oil. They were amazed that jojoba oil contains a 98% pure array of monounsaturated liquid wax esters consisting of long chains of fatty acids and alcohols, whereas all other seed oils consist of branched triglyceride molecules.

In the 1960-70s more attention became focused on protecting our environment and on replacing our limited supply of petrochemicals with sustainable production of renewable resources. The sperm whale, whose spermacti oil is 85% esters, had long been used in hundreds of cosmetic and lubrication products until these whales became an endangered species and jojoba was rediscovered as a replacement.

Then in the 1970s and 80s, when 46,500 acres of commercially planted jojoba trees in the southwestern United States began producing a few hundred drums of Natural Jojoba seed extract, America's first new crop in over 100 years was born. Associations were formed, public and private research flourished, technologies and markets were developed, but much had to be learned by trial and error and most of those first jojoba pioneers failed. Since then, others have attempted to grow jojoba in more than 30 countries, but most of them have also failed.

Never-the-less, by 2005 the fledgling worldwide jojoba industry annually produced over 10,000 drums of Natural Jojoba extract. This exquisite ingredient is already used in a multitude of personal care products and as jojoba's unique functionality excites more new chemists, many more new products are being formulated with these elegant esters.

At Purcell Jojoba, we believe that as awareness of petrochemical shortages and related environmental challenges increases, jojoba utilization for many bio-based products will lead to a much larger jojoba industry in the near future. Growing more jojoba trees will help save precious desert water, help sustain farming in our rural communities and provide a new highly functional, non-petroleum lubricant.

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